The ultimate point-of-sale, the Product Information Page, or PIP, is arguably the most critical position in the customer funnel. As a little sister brand to Williams Sonoma and Pottery Barn, Rejuvenation rides on the coat tails of their technical developments, picking up feature improvements and performance learnings nearly every week. For this reason, PIPs became a bit of a Frankenstein of design enigmas over time.

For this project, I oversaw a Junior UX Designer who led the prototyping and QA, and we collaborated closely with executive leadership, developers, site management and merchandisers on the collective goal to improve the experience and increase conversion.

Step 1: Define Goals and Objectives

Step 2: Analyze Hierarchy and Style Guides (or lack thereof?)

Next, we systematically evaluated the existing design, functionality, and user experience of our configured lighting PIPs. Configured lighting is the bread and butter of Rejuvenation's business, and also the most complicated offering. These products are highly customizable, which leads to some complex design problems and plenty of opportunity to improve. Some of the most visually impactful improvements from this project came from simply establishing clearer text styles.

Step 3: Ideate and Iterate

Much like a closet clean out, we next needed to tackle every drawer, line by line, revisiting educational copy, illustrations, and CTAs. We were asked by leadership to specifically improve length, so brevity was a primary priority for each component. This was a project of hundreds of small, impactful design choices that were meant to blend in seamlessly, rather than reinventing the wheel. Below is just one of these seemingly infinite proposals:

Step 5: Usability Testing

Before implementing the redesign, it was crucial to verify the newest concepts with usability testing.

7 participants completed usability tests. Our primary focus was to gather information about whether users prefer more or less educational content in order to drive confident conversion.  

Version testing:  
Educational Copy: 4 users received educational copy in the configuration trays. 3 users received minimal educational copy in the configuration trays. Tooltips provided additional information on-click in both versions.  
Desktop/Mobile: 3 users completed tests for mobile devices, and 4 users completed tests for desktop devices.  

Educational Copy:

Minimal Copy:

Results: All tests were completed successfully, and expressed confidence in their shopping experience. 2 of the 3 users who received minimal educational copy engaged with the Tooltip feature to seek more information. There was conflicting feedback from 2 users who received educational copy – one user said it was too much text, and one user expressed appreciation for the information.  

Learning: Educational content is crucial for confident conversion, and users are able to find it by using a Tooltip.  Our recommendation: Utilize Tooltip functionality to surface educational content in the Buy Box configuration trays. Watch for increased returns due to overall length or ceiling mount.

Executing marketing campaign direction at the highest level

Each month, I lead the end-to-end design of Rejuvenation.com’s homepage, translating high-level marketing strategies into compelling digital experiences. I present this work regularly to executive leadership—including the brand president and VP—for iterative feedback and approval, ensuring alignment across business priorities. The homepage sets the creative tone for all marketing channels, informing visuals and messaging across paid and organic social, digital advertising, email, and in-store promotions. Balancing brand storytelling with performance goals, I craft designs that drive engagement, support merchandising strategies, and reflect seasonal campaigns with precision and impact.